Photos via The Lovely Alexa
"I want to bring back forties tea dresses and sixties mod dresses. . . . I want to bring cute back” - Alexa Chung on her Alexa Chung for Madwell label.
Can i just say, hallelujah - I can't wait for the pieces to hit stores in September. Hopefully girls on this side of the ditch will take a leaf out of Alexa's book - if you've ever been to Hugo's in Kings Cross on a Sunday night, you'll know what I mean.