the girls of land's end

Photos by Olivia

Entering the Land's End boutique in Five Ways (a little shopping spot hidden behind Oxford St in Paddington) is like walking into your own little New York - Balmain, Richard Nicoll, Preen, Opening Ceremony, Proenza Schouler... who needs Soho?

But the clothes aren't really the best bit of Land's End, the girls that work there are pretty spectacular themselves.  From the top, Jane (owner and the brains behind it all), Greta and Mia are what makes the store such a special place to visit - even if it is just to perv at what they're wearing.

x Olivia